As part of a drive to encourage students and staff at the university to consider and address energy use, waste reduction, and environmentally aware transport in their daily lives an identity was commissioned to use on campaign communications and promotional materials.

We devised the new logo around the notion that the consequences of what we do today will echo into the future, whilst neatly incorporating the university's initials within the name. Supporting sub-identities were designed to reinforce the main brand on subject-specific promotions and communications.

The launch of the identity coincided with freshers week in a bid to attract new students who would be prepared to help promote the scheme. We produced a big 1.5 x 2m roller banner and postcards printed on FSC uncoated board to support the launch.

Client

Edge Hill University

 

Project

Logo and graphics for the university's new Energy, transport and sustainability initiative

 

Elements

Logo and identity design

Graphic design

Display graphics

Print